About

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Hi, I'm Carolyn.   I help brands (from large to small) tell their story. My passion is getting to work with creatively driven entrepreneurs and companies and leveraging my corporate experience to grow their businesses.  I spent 15 years as a marketing and strategy executive for brands including Disney Store, Toyota, Taco Bell, and Intel, doing everything from developing national advertising campaign strategies to identifying who these brands' target consumers are.  I'm as comfortable brainstorming in a room full of creatives as I am analyzing data in an Excel spreadsheet.   

My services include: 

  • Brand Development - Helping communicate your brand consistently across all marketing channels.
  • Integrated Marketing Strategy Development/Execution - Developing and executing integrated marketing strategies in order to support your business objectives.
  • Content and Editorial Management - Concepting and creating relevant content for your brand.  Developing your brand voice across all channels.

Bachelor of Arts: Northwestern University, Economics & Applied Math

MBA:  UCLA Anderson School of Management

Email:  carolyn.yian@gmail.com