Hi, I'm Carolyn.  I help brands understand more about themselves and who they’re talking to, ultimately crafting their stories. My passion is getting to work with creatively driven entrepreneurs and companies and leveraging my corporate experience to drive meaningful change. 

I spent 20 years as a marketing and strategy executive for brands including Disney Store, Toyota, Taco Bell, and Intel, doing everything from developing national advertising campaign strategies to identifying who these brands' target consumers are. I was looking for a BIG change, and decided to take the plunge into the freelance world so I could work on a lot of different projects with lots of different people. Brands that I have worked on include: Google, Wells Fargo, Comcast Xfinity, Dole, and many more across a wide array of industries.

My sweet spot is when right brain/left brain thinking converge, and data, insights and trends spark big ideas that come to life (thanks to some great creative and design partners). My favorite part of the strategic process is filling a giant whiteboard (or Google Doc) with endless questions, and getting the answers to those questions (after a lot of heavy lifting). If you’re a Homeland or crime show fan, I liken this process to the part in the show when the detective is staring at a wall filled with maps, pictures, news articles, and question mark Post-Its.

Have a look around, and let’s chat if your interest is piqued! Oh, and you may notice that my blog strays from content centered around pure branding and strategy. This is intentional, as I use it as a space to play with personal interests (fashion, exploring new neighborhoods, general life inspiration).