Social Media Strategy Sessions

(Ad-hoc or ongoing)

  • Audit of existing social accounts

  • Art direction + creative direction recommendations

  • Social media content strategy (specific content recommendations to fill your content calendar weeks or months in advance)

  • Metrics/analytics (a deep dive into understanding tools and reporting frameworks for measuring how your social accounts are performing)


Brand + Marketing Strategy Sessions

(Project-based or hourly)

  • Brand Strategy - Helping communicate your brand consistently across all marketing channels.

    • First, I’ll conduct a comprehensive overview of your industry and competitive set. From there, we’ll work together to articulate your brand's distinct positioning in the marketplace.

    • We’ll identify your target consumer segments - not just made up “personas”, but an in-depth look at what their needs are, and what types of marketing messaging resonate with them. These consumer profiles are developed from actual consumer research.

    • Third, we’ll develop a brand narrative to connect with these consumers.

    • Finally, we’ll define your brand's identity to inform look and feel of creative assets (website, social presence, advertising).

  • Marketing Communications Strategy

    • Together, we’ll answer those burning questions you have, including: “How do I communicate my what my brand stands for?”, “Which marketing channels should I be investing in?”, “How do I know my marketing efforts are working?”

    • Tailored marketing roadmap with recommended marketing channels and recommended budget breakdown

Piqued your interest?

Email me at carolyn.yian@gmail.com