Audit of existing social accounts
Art direction + creative direction recommendations
Social media content strategy (specific content recommendations to fill your content calendar weeks or months in advance)
Metrics/analytics (a deep dive into understanding tools and reporting frameworks for measuring how your social accounts are performing)
Brand Strategy - Helping communicate your brand consistently across all marketing channels.
First, I’ll conduct a comprehensive overview of your industry and competitive set. From there, we’ll work together to articulate your brand's distinct positioning in the marketplace.
We’ll identify your target consumer segments - not just made up “personas”, but an in-depth look at what their needs are, and what types of marketing messaging resonate with them. These consumer profiles are developed from actual consumer research.
Third, we’ll develop a brand narrative to connect with these consumers.
Finally, we’ll define your brand's identity to inform look and feel of creative assets (website, social presence, advertising).
Marketing Communications Strategy
Together, we’ll answer those burning questions you have, including: “How do I communicate my what my brand stands for?”, “Which marketing channels should I be investing in?”, “How do I know my marketing efforts are working?”
Tailored marketing roadmap with recommended marketing channels and recommended budget breakdown